How purpose conscious are you running your organization?
What is the true purpose of your organization?
The goal of an organization is something completely different than the result. So earning a lot of money (or saving) and making big profits is a pleasant benefit but never an end in itself. Or, in any case, should never be the primary goal of an organization.
The goal reflects what the organization stands for, how it wants to differ itself from other suppliers of similar products or services.
Successful organizations work from their own specific goal, their “raison d’être”, the unique right to exist and the core ideology that employees, customers or clients can connect to. Exactly what makes your organization unique.
This unique goal, also called “purpose”, describes what the organization actually does. What the core values are and the real reason for existence. A Purpose conscious approach forms the basis for all activities in and of an organization. Such as; change and transformation, ways of working together, the style of leadership, the communication to employees and customers, how employees deal with each other and with the outside world, to name but a few aspects.